Le Fumoir was honoured to take part in a special wellness event at Dubai’s Museum of the Future, in partnership with Breasy, a health and wellness brand bringing together communities around movement, mindfulness and better living.
Set inside one of Dubai’s most iconic landmarks, the Le Fumoir event was a celebration of balance, craft and modern wellness. From the architecture of the Museum of the Future to the atmosphere created throughout the day, the setting made the experience feel truly memorable. It was a privilege for Le Fumoir to be present in such a beautiful and forward-thinking space, surrounded by brands and guests who share a passion for quality, health and innovation.
The event began on the seventh floor of the Museum of the Future with a yoga session overlooking one of Dubai’s most inspiring interiors. Guests moved through the session in front of a Steinway piano being played live, creating a calm and elevated atmosphere that perfectly matched the spirit of the day. The combination of yoga, music and the museum’s striking surroundings made for a peaceful start to an event focused on wellness in all its forms.
After the yoga session, guests moved to the second floor, where a curated selection of wellness, food and lifestyle brands were set up throughout the space. Le Fumoir joined a strong lineup that included AG1, Mama Booza Ice Cream, Boon Coffee, Valeo Health and other wellness-focused partners. Tables were also sponsored by Three Cuts, our steakhouse, adding another layer of hospitality to the experience.
For Le Fumoir, the event was an opportunity to connect with guests in a fresh and meaningful way. We served samples of our smoked salmon range as small canapes, allowing visitors to enjoy the quality and flavour of our products in an elegant, easy-to-taste format. Each bite was prepared to showcase the craftsmanship behind Le Fumoir, from the delicate texture of the salmon to the balanced flavour that comes from our smoking process.
The response from guests was incredibly positive. Many visitors shared how much they enjoyed the salmon canapes, with several returning to try more and ask about the different products in our range. It was a proud moment for the team to see Le Fumoir received so warmly in a setting dedicated to health, innovation and future-focused living.
The Le Fumoir event was also an important milestone for the brand, as it marked the debut of our new packaging as a test run. The updated look was introduced to guests for the first time, giving us the chance to see how people responded to the new design in person. The feedback was overwhelmingly encouraging, with guests praising the packaging for its clean, premium and modern feel.
“Introducing our new packaging at Museum of the Future made the moment even more special, especially seeing how warmly guests responded to both the look and the taste of Le Fumoir.”
JASON BASSILI
Alongside the brand stalls and food experiences, the event also included a series of lectures and discussions around health and wellness. Topics included supplements, peptides and other areas of modern wellness, giving guests the chance to learn, ask questions and explore new approaches to wellbeing.
Being part of an event that brought together movement, education, nutrition and community felt like a natural fit for Le Fumoir. Our smoked salmon has always been rooted in quality, craftsmanship and respect for the product, values that align closely with a conscious lifestyle. The event gave us a chance to present Le Fumoir not only as a premium smoked salmon brand, but also as part of a wider conversation around thoughtful food and better living.
The partnership with Breasy made the experience even more meaningful. Their vision for creating a wellness-led gathering in such an iconic venue brought together the right mix of energy, elegance and purpose. For Le Fumoir, it was a pleasure to contribute to that atmosphere and share our products with a community that values both flavour and wellbeing.
Overall, the Le Fumoir event at Museum of the Future was a beautiful moment for the brand. It allowed us to introduce our new packaging, share our salmon products with new audiences and be part of a day that celebrated health, connection and innovation in one of Dubai’s most remarkable locations.
