Behind Three Cuts: Jason Bassili Shares the Story of the Palm Jumeirah Steakhouse
Jason Ryan Bassili, co-owner of Le Fumoir by Joe Bassili and Three Cuts Steakhouse & Bar, speaks with Gulf News about the inspiration, journey and future of the Palm Jumeirah dining concept.
The story behind a restaurant often begins long before its doors open.
For Three Cuts Steakhouse & Bar, that story is rooted in a family-led approach to hospitality, a respect for premium ingredients and a desire to create a steakhouse experience that feels straightforward, welcoming and memorable.
Jason Ryan Bassili, who is part of the family behind both Le Fumoir by Joe Bassili and Three Cuts Steakhouse & Bar, recently sat down with Gulf News during Dubai Summer Restaurant Week to discuss the inspiration behind Three Cuts, the process of developing the concept and what lies ahead for the brand.
For customers who know Le Fumoir through its premium smoked salmon and long-standing smokehouse heritage, Three Cuts represents another side of the same family’s passion for food.
From the Le Fumoir Smokehouse to Dubai Hospitality
Le Fumoir was founded in Dubai in 1992 by Joe Bassili, beginning with a focus on traditionally prepared smoked salmon, careful craftsmanship and uncompromising product quality.
Over the years, those values became the foundation of a wider family-led food and hospitality business. Today, Jason Bassili continues to build on that heritage while developing restaurant concepts that bring the same attention to ingredients, consistency and guest experience into new settings.
Three Cuts Steakhouse & Bar is one of the clearest expressions of that journey.
Located at Rooftop West in Palm Jumeirah Mall, Three Cuts was created around a deliberately focused steakhouse philosophy. Rather than building an overly complicated menu, the concept centres on three primary cuts of beef, supported by classic starters, sides, desserts and a carefully considered bar offering.
The result is a contemporary Dubai steakhouse that combines quality dining with a relaxed, approachable atmosphere.
The Story Behind Three Cuts Steakhouse & Bar
During his conversation with Gulf News, Jason shared the thinking behind the Three Cuts concept and the experience of bringing it to life in Palm Jumeirah.
The restaurant was developed with a clear identity: premium steaks, confident simplicity and hospitality that feels warm rather than formal.
Its name reflects that straightforward approach. Three Cuts focuses attention on the cuts at the centre of the steakhouse experience, allowing the kitchen to concentrate on sourcing, preparation and consistency.
That focus has helped Three Cuts establish itself as a recognised Palm Jumeirah dining destination for residents, visitors and guests looking for quality steaks in Dubai.
The concept also reflects a broader principle shared with Le Fumoir: when the product is good, it should be treated with respect rather than unnecessarily complicated.
At Le Fumoir, that means carefully sourced salmon, controlled smoking, resting and skilled hand-slicing.
At Three Cuts, it means selecting quality beef, understanding each cut and preparing it in a way that allows its character to remain at the centre of the plate.
A Shared Commitment to Quality Ingredients
Although Le Fumoir and Three Cuts offer different dining experiences, the brands are connected by a common approach.
Both place strong emphasis on ingredient quality, preparation and consistency.
Le Fumoir has spent more than three decades producing premium smoked salmon for homes, restaurants, chefs and five-star hotels across the UAE. Three Cuts brings a similar product-led philosophy into the steakhouse environment, where carefully selected beef and classic cooking techniques shape the menu.
This shared foundation is what makes Jason’s interview relevant to the Le Fumoir community.
It provides a closer look at how the family’s culinary experience has grown from an artisan Dubai smokehouse into a wider collection of food and hospitality concepts, while retaining the values established by Joe Bassili.
Those values include doing things properly, understanding the product and creating experiences that guests can return to with confidence.
Building a Palm Jumeirah Dining Destination
Opening a restaurant in Dubai requires more than a strong menu.
The concept, location, design, service and atmosphere must work together to create a complete experience. For Three Cuts, Palm Jumeirah provided a setting suited to both destination dining and regular neighbourhood visits.
The restaurant combines an indoor steakhouse dining room with a terrace overlooking Palm Jumeirah. It is also home to Three Sips, its intimate speakeasy-style bar.
Together, the spaces allow Three Cuts to welcome guests for different occasions, from business lunches and relaxed dinners to weekend gatherings, celebrations and late-evening drinks.
During Dubai Summer Restaurant Week, the restaurant also became part of a wider citywide celebration of Dubai’s dining scene, giving guests another opportunity to discover the concept and experience its approach to modern steakhouse dining.
What Comes Next for Three Cuts
Jason’s conversation with Gulf News also looks towards the future of Three Cuts.
As the brand continues to develop, its focus remains on strengthening the guest experience while staying true to the simplicity that defined the concept from the beginning.
For the Bassili family, growth is not only about creating additional restaurants or introducing new ideas. It is also about protecting the identity and standards that made each brand distinctive.
Le Fumoir remains centred on smokehouse craftsmanship and premium salmon.
Three Cuts remains centred on quality steaks, straightforward dining and relaxed hospitality.
Each concept has its own personality, but both are connected by the same family history and commitment to food.
Discover Three Cuts Steakhouse & Bar
The full Gulf News interview with Jason Ryan Bassili will be released soon, offering a closer look at the creation of Three Cuts and the ideas shaping its next chapter.
In the meantime, guests can discover the restaurant for themselves at Rooftop West, Palm Jumeirah Mall.
Whether visiting for a steak dinner, a business lunch, an evening on the terrace or drinks at Three Sips, Three Cuts offers another opportunity to experience the food philosophy behind the Bassili family.
Visit the Three Cuts Steakhouse & Bar website and book your table here.
Follow Three Cuts Steakhouse & Bar on Instagram here.
Follow Le Fumoir by Joe Bassili on Instagram here.
Discover Le Fumoir’s premium smoked salmon and hand-picked selections online here.
Take a look at our other articles here.